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Digital Kickstart Checklist

Generate More Leads & Projects for Your Local Service Business

Introduction

One of the biggest challenges local service-based businesses face is generating new leads and winning jobs from prospective clients.

While every local business has nuance, there is a way to build a foundation for every local service-based business. We call it a Digital Kickstart.

These are the universal strategies that generate more leads and projects for your company.

Following this checklist and implementing the systems below will allow you to dominate your local market.

If you want help kickstarting, updating, refreshing, or revamping your online presence, set up a 1-on-1 Strategy Session so we can learn more about your business and discuss a digital marketing strategy that generates results for you. 

Digital Kickstart Checklist

  • Is Your Website Optimized For Conversion (Visitor to Caller)?
  • Do you have the phone number in the right corner on every page?
  • Are you using authentic images/ videos/ photos of the owner, your services, photos of your team etc?
  • Do you have a compelling call to action after every block of text?
  • Are you giving customers the option to engage via chat or 2-way text?
  • Is your website mobile friendly with an easy click-to-call button?
  • Is your website fast loading on desktop and mobile?
  • Does your website provide social proof, such as embedded Google Reviews and client testimonials?
  • Is Your Website Optimized for Search Engine Rankings?
  • Do you have pages for each of your core services?
  • Do you have pages for each of the sub-cities that you service?
  • Do you have pages for the brands that you service/install?
  • Is your website mobile friendly with an easy click-to-call button?
  • Does your website come up for the most important localized keywords? Eg “A/C Repair in Oklahoma City”, “A/C Replacements Oklahoma City”
  • Are you consistently creating new content, blogging, and creating new inbound links back to your website?
  • Do you have your main keyword in the Title Tag on every page of your website? E.g. A/C Repair Oklahoma City, OK or A/C Replacements in Oklahoma City | Your Company Name
  • Is Your Company Optimized to Rank on Google Maps?
  • Have you claimed and verified your Google Business Profile? Do you have the login?
  • Have you properly optimized your Google Business Profile?
  • Are you consistently getting new 5 Star reviews?
  • Are you on all major online directory listings with the same Company Name, Address & Phone Number? (Consistent NAP)
  • Are you consistently creating new content, blogging, and creating new inbound links back to your website?
  • Are you posting to your Google Business Profile weekly and responding to reviews and questions?
  • Are You Taking Advantage of Paid Online Marketing?
  • Are you running Google Local Service Ads with a maxed out budget?
  • Are you running retargeting ads to your unconverted leads?
  • Are you running Google Ads?
  • Are you listed on all the paid online directories?
  • Do you have conversion tracking in place to track leads back to the ad group / keyword?
  • Are you strategically targeting with specific ad groups, text ads and landing pages?
  • Are You Running Social Media Ads and Maintaining Your Social Presence?
  • Do you have your Facebook Pixel setup to track user data?
  • Are you responding to ALL Messages and Comments on your social channels?
  • Are you consistently posting informational post to all channels?
  • Are you running Lead Generation & Retargeting Ads on the proper social media channels
  • Are You Leveraging Email & Marketing Automation?
  • Are you following up with your leads within 5 minutes or less via phone, SMS & E-mail?
  • Do you have conversion campaigns in place that follow up with unconverted leads via phone, SMS & email until they book their appointment?
  • Do you have a database with your customers' email addresses?
  • Are you sending out seasonal marketing campaigns that drive new business during slow seasons?
  • Are you leveraging SMS to get online reviews?
  • Do You Have Tracking and Reports In Place To Gauge Your ROI?
  • Do you have a marketing dashboard tracking your key performance indicators?
  • Is Google Analytics installed and properly tracking events and conversions?
  • Are you tracking the rankings of your top keywords in Google and Bing?
  • Are you tracking the origin of your phone calls and converted leads?
  • Do you have a CRM in place to track leads to the source and revenue?

Ready to Give Your Business a Digital Kickstart?

Let us handle the heavy lifting so you can focus on what you do best. Schedule a call with our team and we’ll start the process today.

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