Home Service Provider Launches with a Holistic Growth Partner
Hendrick Heat, Air & Plumbing is a local home service provider out of Tulsa and Grand Lake, Oklahoma. When Hendrick approached JTI, they were launching their business off the ground. They had needs in key areas to set up the digital infrastructure and a representation for the new brand. To lay the foundation and make their brand stand out, JTI developed a personalized marketing strategy.
First, Hendrick Heat, Air & Plumbing wanted a Digital Kickstart to design their brand representation, build a high-converting website and develop the infrastructure for their operation.
Then, JTI designed and developed sales funnels around core services such as installing a whole home generator. This built awareness for prospective customers to request an appointment and get a quote for their home.
Finally, JTI provided Fractional CMO services on a monthly basis to discuss strategies and deployment for the Hendrick marketing team.
Challenges
Building a Growth System that Scales with the Business