Every home service contractor knows local service business reviews are gold. They build trust, boost your local SEO, and make it way easier to win jobs at better margins. So why do so many good businesses still struggle to get them?
Without fresh local reviews, you’re leaving money on the table and missing out on the vital trust signals that win you jobs.
In this post, that’s what we’re going to help you explore.
You’ll learn how to ask naturally, follow up without being pushy, and make it easy for customers to leave the 5-star reviews you need.
Overdeliver On Value Up Front
The best way to get 5 star reviews is give fantastic service.
I know, groundbreaking right?
Once you’ve overdelivered, it is much easier to ask right after the job is finished. The best time to ask for a review is when they can see the results. When the work is fresh and they’re excited, they’re much more likely to say yes.
If you’ve done the work on the front end, it’s not difficult to get reviews on the back end.
Make It Incredibly Simple
Most customers are willing to leave you a review, they just don’t know where to go or what to do next. If it’s complicated, they’ll put it of and probably never do it.
Take out the guesswork: send them a direct link to your Google Business Profile review page.
Add a short message like, “Here’s the link, tell us how we did. It only takes a few minutes!” to set the expectation that it’s quick and easy.
If you get questions, provide simple instructions.
Automate the Reminder
Often times, customers mean to leave you a review but life gets busy and they forget. A friendly reminder can make all the difference.
Set up a simple automation that sends a short text or email a day or two after the job is done to remind them of the service your provided. This will keep you top of mind and in their inbox.
Share How It Helps
People are more willing to leave you a review when they understand why it matters. Even if it’s unconscious, they won’t take action until they until they learn how it makes a difference.
Let them know that their review helps you stay local and independent. When you tie your business to your local community, the people in your community respond.
A simple reminder like, “Your review helps other homeowners in our community know they can trust us,” makes them feel part of your success.
When they connect the dots, a quick 5-star review feels like a small way for your customer to pay your good work forward.
Highlight Reviews Everywhere
Getting great reviews is one thing but making sure people see them is just as important. The more visible your reviews are, the more they build the trust signals with new prospects so your pipeline never runs dry.
Add your best reviews right on your homepage. Sprinkle them into your service pages, especially for the types of jobs you want more of.
Share standout reviews in your social posts or add a quote to your proposals. Seeing that others trust you makes new customers feel confident they’re making the right choice.
If you would like some help building trust signals in your local community, schedule a strategy call with us. We’ll set a time to build out a follow-up that gets you more 5-star reviews.
Fix Your Site. Fix Your Leads.
If your website isn’t converting, it’s not doing its job — and neither is your marketing.
Don’t waste another season sending leads to a site that leaks trust and turns people away.
Download your free Digital Kickstart Checklist now and book your Free Strategy Call to get your conversion-ready site working for you — not against you
